Successfully syndicating content will leave you with new, healthy revenue streams
The concept seems easy to understand: content syndication is profitable.
Have you ever thought of the reasons why syndicating content is a good practice for online publishers to master?
Most online publishers probably have not thought about it because although it can be a great revenue generator, only a handful of online publishers are actually syndicating their content.
The online publishers who decided to take the plunge into content syndication have found thousands, even hundreds of thousands of dollars of revenue. They took editorial content they produced in magazines and newsletters, put it on their websites and then licensed other publishers to use that content.
4 reasons to syndicate content
Online publishers using their content for licensing deals have stated four main reasons why syndication deals are valuable:
#1 – Publishers possess a wealth of content and media assets that can be a driver of revenue streams, other than their main marketing or distribution channels.
#2 – Many commercial websites are supported by advertisements. In order to maintain a healthy flow of advertising revenue, there’s a constant need for content that’s informative and interesting while being optimized for search engines.
#3 – The Internet is constantly growing with possibilities for additional revenue streams found in content licensing.
#4 – Specialty publishers have an advantage with businesses and other websites that want to take part in content licensing agreements. This is so because audience members are constantly searching for the content they provide.
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When preparing to test the waters and embark upon content licensing partnerships, it’s worth taking advice from organizations that are familiar with the process.
4 guidelines for successfully syndicating content
These guidelines come directly from Harvard Health Publications, an organization that has found content syndication to be a valuable source of revenue.
#1 – Be logical: Does your content have a place on the Internet? Do not continue until you have a specific location in mind. Lay out goals for your content that are possible.
#2 – Perform research: Look at the other portals in your market. Will your content products fit within them?
#3 – Be critical of your information products: As the Internet and consumers evolve, the need for products that go beyond text become highly desirable. If you are providing only flat text products, can they be enhanced with graphics, animation, audio, video or other linked components? Interactivity leads to more exciting products that consumers will want to use.
#4 – Create a plan: Design a plan of support for the first two to three years while your content channel builds. Investing time and effort into a strategic plan of this nature will help you determine if content syndication will be a worthy endeavor for your publication.
If content licensing sounds like an opportunity your publication cannot pass up, join us tomorrow for our Content Licensing Opportunities webinar.
